August 2016 - SL Copywriter
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acronyms and effective communication

“We don’t talk anymore…like we used toooo doooooo”*

GAS! (Greetings and Salutations!),
Not long ago I received a text message to which I replied ‘Translation please?’ The sender thought I was HHOJ (ha ha only joking). But I was HHOS (ha ha only serious). So I ‘Googled’ ‘most frequently used acronyms’ and compiled this short list to educate myself. It’s not that I don’t get the acronym thing. I do, I get it. But FCOL (for crying out loud) do we have to ‘acronymize’ everything? Now, CMIIW (correct me if I’m wrong) and NOM (no offence meant), but IMO (in my opinion) I really do feel as though the English language is being butchered. Am I the only one seeing this? I am a copywriter, so of course it would be completely OOC (out of character) to write like this all the time, but people do. Does that mean that I’m N/C? (not cool?) (shocked emoji right here!) Honestly IDGI (I don’t get it). I love language and communication. And I also love a little FTF (face to face) time too. Are we just TT2T? (too tired to talk) these days? Or do we think that it’s all a CWOT? (complete waste of time) WUWT? (what’s up with that?) BTA, TJM. (But then again, that’s just me)

So here’s a ?4U (question for you) – when a child comes home from school and says ‘OMG, my BFF is so funny LOL’ should we just all G&BIT? (grin and bare it?) SRY, (sorry) it’s just 2MFM (too much for me) There’s even an acronym for a DFLA! (Damn four letter acronym). EIE (Enough is enough), I say.

Now, you’re probably thinking, ‘Hey, ease up. A little conversational ‘acronymizing’ is okay from FTTT (from time to time) isn’t it?’ Of course it is. As long as it’s all in the right context, at the right times and through the right methods of communication.

For example, most of us can see that the following headline is the wrong tone and language for the product. (If you can’t see this, I urge you to call me immediately.)

‘OMG! Check this out! Inner suburb mansion up for grabs!’

However, if you were selling 50c polyester socks at a discount store, holding up similar headlines in a chicken suit, it may work. Basically, the socks are ‘cheap and nasty’ and well, so is that headline. Further, the target audience of that discount store is not going to judge the owners very harshly for using acronyms or a cheap and nasty headline. Or for using a chicken suit to attract their customers. On the converse, the potential sellers and buyers of an inner suburb mansion will severely judge the capability of a real estate firm if their marketing is not targeted correctly and if their communications are not up to scratch. Every piece of content and communication you put out there is a representation of you and your company. And clients and customers will judge you on it. Just like every piece of communication you personally write in an email or text message is also a reflection of you, your capability and intelligence. So whether it’s a private business conversation or a personal SMS, a tagline or company speech, think: ‘Is my audience receiving this the way I want it to be received?’ If you’re not sure, just pick up the phone old-school style and chat to a good copywriter with marketing smarts who can help you on your way.

HTHBE (Hope this has been enlightening). GTG (Got to go), HAG1 (have a good one).