Something short and sweet about me.
I AM EXPERIENCED AND QUALIFIED
My tertiary qualifications in Business (Property), Marketing and Copywriting, complement my practical experience. I’ve worked for corporations such as Mirvac, Colliers International and MIG (now Manhattan Hanson Group) as well as in PR and marketing for various industries.
I UNDERSTAND PEOPLE
I connect with people – the good, the bad, the challenging. You can be assured that the behaviours and desires of your targeted audience will be fully understood so that I can write to make them tick.
I SEE THE BIGGER PICTURE
Copywriting must fit together seamlessly with your whole business strategy. If you don’t have a strategy yet, I can help point you in the right direction. Business and marketing is my background and good copywriting is what I do today.
I will listen to your business goals and/or those of your clients. Only then will I communicate a clear message to your audience so that you receive the response you need from them.
I am committed to producing high quality work for your business. I pride myself on delivering to happy clients.
“Sandra provided an excellent level of service and an outcome which was exactly what we were seeking. Needing a professional copy writer for several real estate listings I came across Sandra who impressively turned things around with great autonomy on a tight timeframe. I would certainly not hesitate working with Sandra again or recommending SL Copywriting to others.”
“I engaged Sandra’s services after she came highly recommended through an industry colleague. My company needed a fresh approach to our marketing material including our capability statements. After an initial meeting it was clear that Sandra was no ordinary copywriter! Sandra’s ability to tease-out our company’s differentiators as well as her in depth knowledge of the property development and the construction industry resulted in a capability statement that set us apart from the rest. Sandra is an effective communicator, possess excellent writing skills with impeccable integrity. As a result, we have engaged her to provide additional services to redesign our website, enhance our communication strategy and assist with tender submissions. It is a pleasure to strongly recommend Sandra to potential clients.
Intuitive, efficient and easy Sandra made the process for our PR much more efficient and streamlined. She went beyond our expectations in offering us personalised service, creative ideas and gave us articulated written materials for our public awareness. Sandra is tenacious, savvy and fun to work with and just gets the job done.
"Strategic and creative, Sandra has the rare ability to craft copy and generate content that is engaging and meaningful whilst also meeting your aims and objectives."
After meeting Sandra I noticed she had a great talent for selling property so I had no hesitation in using her to write about my listings. Needless to say, she did not let me down! Her ability to articulate is second to none and her service was very prompt. I’ll be most certainly be using her in the future and highly recommend her to any agent looking to sell property.
“Sandra is a highly competent individual, with an exceptional level of skill. Her interpersonal skills are also exceptional, this being reflected in her efficient liaising with our architecture, design, construction and marketing teams."
“Thank you Sandra for helping us write our marketing material. It now sounds clear, professional and informative. Your real estate background was a clear advantage when understanding our requirements and was exactly the combination we needed. We look forward to working with you again.”
"Sandra has a charming personality and got on well with all my business contacts, whether it was by phone, face to face or by email. I was always confident that Sandra represented me extremely well.”
“Dear Sandra, we are writing to thank you for your assistance with our fundraising event advertising. We are ecstatic to announce that with your help we raised $30,000 that will go directly toward research in the area of childhood disability. Your contribution made a significant difference.”
Interesting fact: how my copywriting seed was born.
Apart from my tertiary education and experience, I was trained in music and music theory from the age of 5. I’ve also painted and ‘created’ for as long as I can remember, these artworks being the inspiration for writing that was raw and unfeigned. It wasn’t until adulthood that I realised how perfectly music, art and writing connected: music inspired my art, art inspired my words and both gave rhythm and sentiment to my writing. I knew where I was headed and that I could offer a point of difference. Formal qualifications can teach us rules and structure, as they did me, but innate creativity is something that must be had.